UX Consultancy
Salesforce Marketing Cloud
Helping to direct three days of programming for over 10,000 attendees was the ask. So simple. Also, changing the host city required a broadened awareness of not only what previous attendees could expect to be different, but also what first-time attendees could expect from the annual user conference.
Embracing a sort of one-page mentality on the homepage, where many high-level details could be attained at-a-glance, helped to direct traffic around the site. Clear CTAs to register and download our mobile app were included throughout. World-class speakers and companies were in attendance.
Surpassing registration goals by more than 40% and with 4,200+ mobile app downloads, CNX15 digital initiatives set the stage for one amazing event. The Journey Builder-fueled email campaign was so successful that a breakout session detailing its build was hosted and attended to max capacity.
For nine years Salesforce (formerly ExactTarget) hosted it's annual user conference in Indianapolis. The 2015 event was to be held in New York City and included a number of other logistical changes.
Partnering with a number of teams and a fantastic local agency the website was a success, and through the use of Salesforce Marketing Cloud's application with Journey Builder, a data-driven email campaign helped reach 140% of registration goal.
More than just an attention-grabber, the hero video gave a glimpse at the event as a whole with quick cuts of multiple areas of interest.
Keynote speakers, breakout session times/venues and networking opportunities were all available from a high-level on the homepage.
UX Consultancy
Salesforce Marketing Cloud
Helping to direct three days of programming for over 10,000 attendees was the ask. So simple. Also, changing the host city required a broadened awareness of not only what previous attendees could expect to be different, but also what first-time attendees could expect from the annual user conference.
Embracing a sort of one-page mentality on the homepage, where many high-level details could be attained at-a-glance, helped to direct traffic around the site. Clear CTAs to register and download our mobile app were included throughout. World-class speakers and companies were in attendance.
Surpassing registration goals by more than 40% and with 4,200+ mobile app downloads, CNX15 digital initiatives set the stage for one amazing event. The Journey Builder-fueled email campaign was so successful that a breakout session detailing its build was hosted and attended to max capacity.
UX Consultancy
Salesforce Marketing Cloud
Helping to direct three days of programming for over 10,000 attendees was the ask. So simple. Also, changing the host city required a broadened awareness of not only what previous attendees could expect to be different, but also what first-time attendees could expect from the annual user conference.
Embracing a sort of one-page mentality on the homepage, where many high-level details could be attained at-a-glance, helped to direct traffic around the site. Clear CTAs to register and download our mobile app were included throughout. World-class speakers and companies were in attendance.
Surpassing registration goals by more than 40% and with 4,200+ mobile app downloads, CNX15 digital initiatives set the stage for one amazing event. The Journey Builder-fueled email campaign was so successful that a breakout session detailing its build was hosted and attended to max capacity.
#event-website #email-campaign #digital-marketing-strategy
