Innovation, Experimentation & Testing Center of Excellence

For an Enterprise-level company like Salesforce, making decisions with data is key. As part of the Experimentation & Research Team, data was collected on a number of topics, testing metrics, levers, campaigns, messaging tactics, and breaking down learnings for key audiences.

Details accumulated contributed to success and improved KPIs across a number of verticals.

Though I cannot expose business details, contributions to Events, Product, Community, Learning Platform and overall Revenue increase can be seen evidently through the trials.